LEADERSHIP

Considered one of the countries leading Internet marketing and rich media experts Michael Maxin has helped 100’s of companies in the development and marketing of corporations and brands. The first speech he ever gave was “E-mail vs. the fax machine “

While serving as President and Chief Operating Officer of VersaCom Inc., one of Austin, Texas most successful and profitable B2B and B2C dot com’s in the early nineties, he created one of the earliest Internet advertising and marketing revenue generation models producing over $2 million in sales in the first year of operations. 

He has also served as the Director of Business Development and Advertising for Prodigy Internet then SBC DSL Internet services and AT&T. 

Prior to Prodigy he was the Director of Strategic Business Development for Sitestuff.com, a consortium of commercial real estate developers and property owners and the Sr. Manager of Digital Media for St. Jude Medical and the creator of heartlibrary.com. Heart Library and other patient education platforms that he has created have educated over 5 million people and his videos have been watched over 20 million times.

Michael holds a BA in Aerospace Flight Technology from Kent State University and is a Telly Award winning TV producer. He lives in Pittsburgh and is a die-hard Steeler, Penguins and Pirate fan. 

A proven entrepreneur and business development professional, Kim Zytnick is currently the Chief Operating Officer of Clinical Platform, a Health IT company based in Pittsburgh, PA.  Clinical Platform creates educational video libraries that can be utilized on their own framework for chronic diseases and pro-active wellness.   The purpose of the platforms are to educate the patient, caregiver, or family member about their health situation, and inform them of clinical trials that may be relevant.  The first fully functional platform is https://pediatriccancerlibrary.com.  As a parent to a child that endured treatment for leukemia, this platform is near and dear to her heart.

Kim was the founder and CEO of EverGreen Facility Services, a Western Pennsylvania multifaceted “green” cleaning organization, which focused on internal workplace improvement and air quality.   Through her strategic development and execution, the company grew to over 150 clients with a successful exit in 2018.  Additionally, Kim remains co-owner in Thor Realty LLC which she helped establish in 2006.

As a Penn State graduate majoring in Finance with a minor in Economics, Kim has worked in the financial services sector as well as in sales and marketing for several regional companies.  Many of her skills were honed while she was involved in her family’s real estate management business with numerous commercial and residential properties in and around the city of Pittsburgh.

Kim is a native Pittsburgher and is passionate in giving back to the community.  She supports many organizations; with pediatric cancer and individuals with disabilities being her priorities.  Kim is a member of the Women’s Presidents Organization,  a founding member of Standing Firm,  and she has held a board seat with the Hillel Jewish University Center.

Kim and her husband, Jay, live in Aspinwall with their three sons.